Art Direction
/
Experience
/
Identity
Nike AirMax Dn
(
1
)
/ About the project
For the global launch of the AirMax Dn, Nike wanted to build an immersive experience platform, Dynamic Land, where Gen-Z can experience ordinary moments transformed by Dn(Dynamic Air) technology.
In Korea, we invited our Gen-Z audience to ‘Feel the Unreal’ in a landscape of limitless imagination in Seongsu, Seoul’s dynamic cultural hub. We encouraged Gen-Z to challenge their perceptions and unlock their potential through a diverse range of innovative and cultural experiences.
/ Credits
Client:
Nike
Creative Director:
Haehyun Park
Art Director:
Niccolò Gorfer
Designers:
Yooin Cho, Doyeon Lee
/ Year
2024
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