Experience Center
/
Branding
/
UI Design
Jidu Roboverse
(
3
)
/ About the project
To help automotive-robot-company JIDU launch their first flagship store in Beijing, we designed an in-store digital journey that seamlessly blended both virtual and physical worlds. Visitors could enter the ‘Roboverse’ by designing their own avatar based on matching personality traits and meet them in Mixed Reality thanks to immersive floor-to-ceiling screens.
Designed in collaboration with NFT artist UV朱, these futuristic avatars joined you on your journey through the store—from photo opportunities in the RoboVerse landscape to fueling up with drinks served by robots. Combining cutting-edge engineering and state-of-the-art AI technology, we helped JIDU gift visitors a glimpse of the future.
/ Credits
Client:
Jidu Auto 极越
Creative Director:
Maria Biryukova
Art Director:
Niccolò Gorfer
Designers:
Wiriak Suvanmani, Yifan Wang, Iona Ma
Makeup:
Tianwei Wang, Tammy Zhang
/ Year
2024
OTHER
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