Fila Kids

The FILA Kids design project focuses on blending lifestyle and performance to create a visual identity that resonates with children’s energy, curiosity, and style. The challenge was to design products, brand elements, and experiences that reflect the playful spirit of childhood while incorporating the functionality needed for active, everyday use.

Our goal was to develop a collection that reflects this fluidity by merging performance-driven features with lifestyle aesthetics. We drew inspiration from children’s natural spontaneity, sports culture, and the rise of streetwear, ensuring the designs would appeal to both kids and parents.