DESIGN & art director

SG, APAC

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Experience Center

/

Digital

/

Web Design

Esteé Lauder Companies Lab

(

5

)

/ About the project

The Estée Lauder Companies China Innovation Labs - the group's first ever digitized R&D center, we were tasked to set the vision of a truly connected and innovative smart lab space. We created a flexible journey and one cohesive design system between interactive digital touchpoints, making it a pioneering flagship while breathing the essence of Estée Lauder Companies’ brands.

We designed a connected and innovative smart lab space with 9 interactive touch screens across 5 floors, inspiring both visitors and employees. The crown jewel is the Experience Center – a cutting-edge digital space for workshops and focus groups. Our collaborative 1+ year project between Monks and ELC stakeholders worldwide resulted in a seamless blend of artistry and technology, shaping the future of innovation.

/ Credits

Client:

Esteé Lauder Companies

Creative Director:

Art Director:

Niccolò Gorfer

Makeup:

Wang Tianwei, Tammy Zhang

/ Year

2024

OTHER

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