Experience Center
/
Digital
/
Web Design
Esteé Lauder Companies Lab
(
5
)
/ About the project
The Estée Lauder Companies China Innovation Labs - the group's first ever digitized R&D center, we were tasked to set the vision of a truly connected and innovative smart lab space. We created a flexible journey and one cohesive design system between interactive digital touchpoints, making it a pioneering flagship while breathing the essence of Estée Lauder Companies’ brands.
We designed a connected and innovative smart lab space with 9 interactive touch screens across 5 floors, inspiring both visitors and employees. The crown jewel is the Experience Center – a cutting-edge digital space for workshops and focus groups. Our collaborative 1+ year project between Monks and ELC stakeholders worldwide resulted in a seamless blend of artistry and technology, shaping the future of innovation.
/ Credits
Client:
Esteé Lauder Companies
Creative Director:
Art Director:
Niccolò Gorfer
Makeup:
Wang Tianwei, Tammy Zhang
/ Year
2024
OTHER
PROJECTS
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